Review
Masturbators, sleeves and tailored lubricants: ONY set out to destigmatise male pleasure with discreet designs and French-made formulas. Range, discretion and positioning: our full review of the brand.
Published November 27, 2026 · 8 min read · By the editorial team
Curious to discover the ONY range?
ONY is a French brand launched in 2021, starting from a simple observation: the sex toy market had long focused on female pleasure, leaving male pleasure in a more taboo corner. The brand claims an unashamed approach, with products designed for solo or partnered use, in deliberately discreet, minimalist designs that don’t look like sex toys at first glance.
The flagship product is the Exa One, a 3-in-1 masturbator (oral, masturbation, penetration) with several modes of thrusting, rotation and suction. The range also includes Pure, a masturbation sleeve available in three textures (oral, vaginal, anal) designed to reproduce natural sensations, Explo, a prostate stimulator with a remote for partnered use, Nomad, a more compact, affordable model and Pulse One, a remote-controlled vibrating cockring.
ONY rounds out this range with lubricants formulated in a French lab, 97% natural and water-based: a classic, a warming effect and a cooling effect, sold individually or as a trio. The brand also offers care products (sex toy cleaning foam, intimate area foam) and an e-book on male sexuality, part of the same effort to destigmatise the topic beyond the product alone.
ONY emphasises total discretion throughout the shopping journey: parcels are shipped in neutral packaging with no mention of the contents and the brand name doesn’t appear on the bank statement. A point regularly noted by trade press that covered the brand’s launch and one that answers a real expectation around this type of product.
On manufacturing, the lubricants are formulated and produced in France, an argument the brand pushes against a sex toy industry that’s largely offshored. Masturbators and sleeves, like almost all motorised products on the market, are not made in France, for lack of a local production chain for that type of component.
ONY is still a fairly new brand and we didn’t find customer reviews viewable directly on its store at the time of writing, unlike more established brands like Lovense or Fleshlight. Our review is therefore based on the brand’s positioning, the detail of its range and the press coverage it’s received since launch.
Articles covering the brand highlight two recurring points: the discreet design of the products, which doesn’t give away their use at first glance and the commitment to discretion in delivery and billing. The Exa One’s 3-in-1 format is also highlighted as a versatility argument over more basic masturbators.
ONY is aimed first at men discovering the sex toy world and looking for a discreetly designed product, easy to store without drawing attention. The Exa One, with its 3-in-1 uses in a single device, is a good entry point so you don’t have to choose between several products right away. On a tighter budget or for on-the-go use, Nomad remains the most affordable option in the range.
Couples curious about the vibrating cockring or the remote-controlled prostate stimulator will find Pulse One and Explo interesting for shared use, respectively. As with any new brand, the lack of public customer reviews is the main point to keep in mind before deciding.
Yes, the brand guarantees neutral packaging with no mention of the contents and the ONY name doesn’t appear on the bank statement.
The lubricants are formulated and made in France. The motorised masturbators and sleeves, like most products of this type on the market, are not.
The Exa One, thanks to its 3-in-1 format, is generally the recommended entry point for discovering the brand without having to pick between several uses.
ONY offers a coherent, well thought-out range for male pleasure, with real care put into discreet design and purchase privacy. It’s still a young brand, with few public customer reviews to date, but its positioning and the variety of its range (masturbators, sleeves, accessories, lubricants) make it a serious option worth discovering, particularly via the Exa One for a versatile first approach.
